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Ozark Fisheries News

Goldfish Are Making News

Published: Fri, 8 Nov 2013 11:15:48

By: Becca Witt

Goldfish are becoming quite popular in mainstream media and are being used in recent TV commercials, newspaper ads and even featured on beach towels. Goldfish Are Making News

Goldfish are easily the best and most widely known of all fish. In addition to being the snack (in cracker form) that is a favorite among children, goldfish have been incorporated into just about everything you can think of…art, cartoons, clothing, comics, movies and TV.

The latest Garnier Fructis TV commercials advertising their “Pure Clean” campaign show a goldfish swimming in their “The runoff from our shampoo is so clean a goldfish could swim it” water. We aren’t going to test their theory, but let us know how it turns out if you do!

And as I was putting this post together, Becca brought to my attention a new commercial by Hardee’s also featuring a red fantail goldfish. Goldfish are popping up everywhere!

Goldfish Are Making News

Target is currently selling beach towels featuring red fantail goldfish. The fish are so lifelike they look like they are swimming in an aquarium.

Talk about free advertising for the goldfish industry. Kids across the nation will wrap up in a jumbo version of a fantail, ask their mom or dad about the fish - and the next thing you know, that same kid is at his local pet shop picking out a goldfish to take home with him. But wait, the goldfish advertising doesn't stop here!

Goldfish have even made it onto some cute greeting cards! These two cards made by Avanti Press both feature a pretty Red Moor, one is proudly displaying its graduation cap ready to make a splash and the other very ambitious fish is thinking outside the box!

There was even a CBS Sunday Morning special featuring goldfish earlier this year. The segment by Bill Geist highlights a goldfish and koi show with individuals showing their pet goldfish and koi. Bill even brings his own common goldfish named “Rusty” to the show. Check it out here.

Here at Ozark Fisheries we love everything goldfish and it personally makes me really excited to see this recent influx of goldfish in the media. This is free advertising for the goldfish and pet industry and these advertisements reach a very large audience.

The recent advertisements including goldfish, made me think of a letter I read regarding publicity Ozark Fisheries received from Jack Parr, host of The Tonight Show, in 1958. The letter written on February 11, 1958 was addressed to Ozark Fisheries founder Lawrence Bailliere from Ozark’s corporate attorney, Preston Woodruff.

Isn’t it amazing that no matter how much this crazy world changes, goldfish are as relevant today as they were 50 years ago? Let us know if you know of any other recent ads featuring goldfish. We would love to hear about it. Also check out our website

Hope to hear from you soon,


(Editor's Note: This article was originally posted on our blog. Margaret Cleveland, author of this article, is a part-time employee at Ozark Fisheries and fourth-generation goldfish enthusiast.)

Description: Goldfish in advertising are in hot demand.
Key Words: goldfish advertising, goldfish in the news